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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Mar 20, 2023

In this week’s episode of the Scale Your Sales podcast, My guest is Lori Jones.

Lori Jones is the President and CEO of Avocet Communications, As President/CEO at Avocet, Lori have led the agency in working with various industries, which has allowed the agency unique versatility.


Lori Jones brings knowledge, experience and success in all aspects of scaling business through integrated marketing communications. Lori’s expertise in shifting perceptions enables her to contribute a strong understanding of the intricacies of today’s buyer needs.


Lori’s company Avocet Communications, represents consumer and business brands globally.


In this episode, we talk about bringing knowledge, experiences, success to all aspects of scaling business through integrated marketing communication, her expertise in shifting perception enabling her to contribute a strong understanding to the intricacies of today’s buyer’s needs, and how her company represents a consumer and business brands globally.


Welcome to Scale Your Sales podcast, Lori Jones.


We discuss:


3:29 – Knowing the next move


4:31 – Curiosity makes you grow


6:31 – Strengths, Influence and Roles


8:30 – Role’s Focus


10:08 – How do Avocet Communications beat their competitors


13:04 – The start of whale hunting and its development


19:19 – Getting the customers on track


23:20 – Having a great mentor can make you do great things  


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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