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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Mar 13, 2023

In this week’s Scale Your Sales podcast episode, My guest is Stephanie Valenti. 


Stephanie Valenti is the Chief Revenue Officer of SmartBug Media, a digital agency- leading marketing, sales, client delivery, and product.

Stephanie Valenti has over 15 years of leadership experience, with over 12 of those years being in sales. Outside of Stephanie’s day job, Stephanie is very active in educating the executive community through Pavillion and leading a cohort of over 2000 revenue executives globally.

In this episode, we talk about the three levels of Chief Revenue Officers, the builder, scaler and maintainer. The Scaler needs to focus on structure, process and people in this order. With more than 10 years of experience in sales and the recent decline of women in sales during the post-pandemic.

Welcome to Scale Your Sales podcast, Stephanie Valenti. 


We discuss:


3:46 – Reasons why the number of sales leaders has decreased 


7:08 – Needed changes for diversity in sales


10:20 – Management of responsibilities


12:24 – Building a team 


15:20 – Fit your people in the right role 


21:35 – The next stage after identifying the pinch point 


23:35 – Reason why the process has started 


26:21 – Strategy that enables the buyer to buy  



Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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