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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Mar 6, 2023

In this week’s Scale Your Sales Podcast episode, my guest is Lori Richardson.


Lori Richardson is a long-time sales strategist and founder of Score More Sales, a leader in B2B sales and sales leadership.


Lori leads Women Sales Pros, a collective of women sales influencers. She is also the host of She Sells summit and the award-winning podcast Conversations with Women in Sales.


Lori is the top sales influencer and author of the book “ She Sells: Attract, Promote, and Retain Great Women in B2B Sales”.


In this episode, we talk about her book “She Sells,” our ongoing campaign on retaining women in sales, culture, and mindset. Lori shares her views on International Women’s day, and we discuss sales strategy and much more.


Welcome to Scale Your Sales Podcast, Lori Richardson.


We discuss:

03:30 - Hidden endemic in sales


06:20 - The She Sells book


10:03 - The evolution of culture


15:30 - Reasons why Women Sales Pros 


19:34 - Common denominator of the rich people


20:49 -  How to make your life decisions


22:44 - International Women’s Day 2023


24:35 - Scorecard Evaluation


29:40 - Lori’s proven and tested strategy to scale sales


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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