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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #171: Jennifer Ives - Approach Potential Customers With Your Perspective

#171: Jennifer Ives - Approach Potential Customers With Your Perspective

Jan 9, 2023

In this week's episode of the Scale Your Sales podcast, my guest is Jennifer Ives. She is an award-winning business executive with deep experience crafting revenue-generating strategies and driving double-digit growth at technology companies around the world. 

 

A self-described ‘data geek,’ Jennifer is often recognized by industry peers and analysts for her work, notably as a Business Transformation 150 honoree, and named two times by The Software Report to their Top 50 Women Leaders in SaaS list -- recently making their Top 5 list in 2022. 

 

Jennifer Ives  is a sought after board and advisory board member, including IES’ Women in Sales Leadership Forum.

 

We both recently co-authored the top selling book Heels to Deals how women are dominating in B2B sales which was published on International women's day March the 8th 2020.

 

Welcome to Scale Your Sales Podcast, Jennifer Ives.

 

https://www.linkedin.com/in/jenniferives1/

 

Timestamps:

 

00:00 - Approach Potential Customers With Your Perspective

 

04:55 - The Importance of Customer Experience

 

07:40 - Lack of Focus on Retention and Acceleration: A Critical Issue

 

09:05 - The Financial Implications of Customer Acquisition

 

11:20 - Maximizing Potential and Customer Perspective through Empathetic Approaches

 

14:40 - The Importance of Diversity in Sales

 

17:05 - Navigating the Sales Ladder: Personal Experiences and Insights

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

 

Book Janice to speak virtually at your next event https://janicebgordon.com   

 

LinkedIn: https://www.linkedin.com/in/janice-b-gordon 

 

Twitter: https://twitter.com/JaniceBGordon 

 

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast 

 

More on the blog https://scaleyoursales.co.uk/blog  

 

Instagram: https://www.instagram.com/janicebgordon 

 

Facebook: https://www.facebook.com/ScaleYourSalesJBG