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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Oct 17, 2022

In this week’s episode of the Scale Your Sales podcast, my guest Kevin Gaither helps early startup tech companies. He discusses how his 25+ years of experience accounts for more than strategy and tactics. We discussed the single most crucial step to take in order to truly acquire traction, which is what early-stage firms need the most.


Kevin Gaither loves Helping Leaders Build or Scale Inside Sales Teams in the US at Early Stage Tech Companies. He’s the former SVP of Sales at ZipRecruiter where he led over 550 Inside and Enterprise Salespeople. 


Kevin Gaither is a recognised Inside Sales expert and hands-on technology sales leader with a 25+ year track record of growing early-stage and multi-million dollar businesses and helped grow three businesses into Inc 500/Deloitte Fast 500 companies.


Welcome to Scale Your Sales Podcast, Kevin Gaither.



00:00 - Develop Your Sales Team - Grow Your Sales Company


2:50 - Kevin Gaither's three-word revolution: "Experience not opinions"


5:30 - The one most important thing you can do to create the biggest impact...


10:00 - Knowing the real financial or personal impact of your product on your buyer


18:00 - Allowing customers to experience the product for themselves 


20:30 - The best sales process mirrors the best buying process


22:00 - Buyer journey and relationship stem from trust


23:09 - The importance of designing the sales process to guide the buyer


26:00 - Kevin Gaither's promotion and demotion path system


Twitter: @KevinSGaither 




Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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