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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Oct 10, 2022

In this week’s episode of Scale Your Sales podcast my guest, Roderick Jefferson talks about sales enablement as one of the Pioneers. We talk about the different phases of sales enablement, the buyer journey and customer excellence.

Roderick Jefferson is the author of the best-selling book “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence”


Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space that understands how to create bridges between internal organizations to empower sales to exceed expectations. 

Welcome to Scale Your Sales podcast, Roderick Jefferson.



00:00 - Empowering Sales Teams By Connecting Organizations


5:30 - Three key stages and phases in enablement depending on your company's maturation cycle.


7:35 - Focus on the buyer's journey to close deals 


10:45 -  Prioritizing impact and influence when enabling your team


12:55 - Roderick Jefferson's enablement journey


15:00 - Enabling customers to buy?


17:15 - Sales leaders should start every meeting with this...


19:00 - Importance of diversity of thought


22:00  - Significance of professional and personal development




Twitter: @thevoiceofrod


Instagram: roderick_j_associates


Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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