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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Oct 3, 2022

In today's episode of Scale Your Sales podcast Cynthia Zenti explains how going on a listening tour can help you become more customer and buyer-centric by helping you to truly grasp their demands.


Cynthia Zenti also discusses self-leadership as a foundation for effective sales leadership.


Cynthia Zenti is the Founder of Integrated Selling and has over 35 years of experience. She works with companies to scale and accelerate Sales leadership and Team Development. She is passionate about creating buyer-centric sales processes that are profitable and executable, along with diverse and inclusive sales cultures.


Welcome to Scale Your Sales Podcast, Cynthia Zenti.




00:00 - Execute Profitable Buyer Centric Sales Processes


2:11 - Get to know Cynthia Zenti


3:20 -  Letting the buyer's journey lead the sales process


8:45 - Value of personalization and conversation in buyer-centricity


11:00 - The importance of having a diverse organization


17:50 - Modernize communication within sales


22:00 - Understanding your team's personal goals in motivating them


Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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