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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #141: Leanne Chescoe - How Account-Based Marketing Can Boost Customer Experience

#141: Leanne Chescoe - How Account-Based Marketing Can Boost Customer Experience

Jun 13, 2022

In this episode of Scale Your Sales podcast, Leanne Chescoe, B2B marketing expert, talked about account-based marketing, and the next generation is performance-based experience.

 

You may know that I have a real preference for customer experience and its impact on sales, so hear my guest talk about how this helped to change the way we market and why it's so important to base everything you do on the customer's journey, is a delight.

 

Leanne has a proven track record in website development, campaign management, and lead generation. Her commitment and enthusiasm led her to specialize in account-based marketing growth, marketing demand generation sales, and marketing alignment. Welcome to Scale Yor Sales Podcast, Leanne Chescoe.

Timestamps:

0:00:00 How Account-Based Marketing Can Boost Customer Experience

0:03:00 - The relationship between B2B and B2C marketing

0:04:20 -Types of Buying Signals

0:06:10 & 0:18:00 - How Account Intelligence works

0:08:50 - Structuring an advertising campaign

0:11:40 - The Difference between ABM and Account-Based Experience ABX

0:14:00 - Using Journey-Stage Model

0:20:00 - Importance of Fragmenting Data

 

LinkedIn: linkedin.com/in/leannechescoe

 

Website: demandbase.com (Company Website)

 

Twitter: LeanneMoir84

 

 

Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.

 

Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

 

Book Janice to speak virtually at your next event https://janicebgordon.com

 

LinkedIn: https://www.linkedin.com/in/janice-b-gordon

 

Twitter: https://twitter.com/JaniceBGordon

 

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

 

More on the blog https://scaleyoursales.co.uk/blog

 

Instagram: https://www.instagram.com/janicebgordon

 

Facebook: https://www.facebook.com/ScaleYourSalesJBG