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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #140: Laura Hannan - The Value of Nurturing LinkedIn Conversations to Lead Generation

#140: Laura Hannan - The Value of Nurturing LinkedIn Conversations to Lead Generation

Jun 6, 2022

In this episode, my guest gave so many great insights and actual know-how and practical tips on how to most efficiently use LinkedIn, how to create the conversations that you want, how to use LinkedIn with a LinkedIn sales navigator, and why you would like to be on LinkedIn cells navigator what it how to develop the nuances of what's working for your business.

 

You're going to love the conversation that we have the founder of pitch one to one a done for your LinkedIn profile marketing agency that, after four years, now has 35 team members. As a LinkedIn trainer. She blends her sales background in agencies and tech companies with her passion for content and helping to make LinkedIn work for sales.

 

Timestamps:

 

00:00 - The Value of Nurturing LinkedIn Conversations to Lead Generation

 

05:00 - How to tailor a connect message without it sounding like a sales pitch

 

08:30 - Importance of adding value to generate leads on LinkedIn

 

11:00 - Use Sales Navigator to target individuals you want to connect with.

 

15:30 - How the customers' experience impacts the sales outcome

 

18:30 - The importance of recommendations in a sales pitch

 

20:40 - 3 Pillars of conversation handling

 

26:20 - A way we can improve diversity in sales

 

30:10 - What is Pitch 1-to-1 "FAN"?

 

LinkedIn : linkedin.com/in/laurahannan-sales

Website: pitch121.com

Twitter: laurajhannan

 

 

Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021.

 

Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

 

Book Janice to speak virtually at your next event https://janicebgordon.com

 

LinkedIn: https://www.linkedin.com/in/janice-b-gordon

 

Twitter: https://twitter.com/JaniceBGordon

 

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

 

More on the blog https://scaleyoursales.co.uk/blog

 

Instagram: https://www.instagram.com/janicebgordon

 

Facebook: https://www.facebook.com/ScaleYourSalesJBG