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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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May 30, 2022

In today's episode, my guest talks about aligning the revenue organisation to accelerate growth through the buyer's journey and goes into great detail about why this is of critical importance today.


My next guest is a fractional Chief Revenue Officer, helping organisations of all sizes fix revenue problems by aligning teams to their buyers' profiles. He has spent his career inside all areas of the revenue organisation, from marketing to sales, operations, and customer experience, and now he helps companies accelerate growth. Welcome to Scale Your Sales podcast, Ed Porter.


0:00 Align your revenue organization to accelerate growth through the buyer's journey.


1:50 Alignment is a crucial part of the buyer's journey.


5:40 The collaboration between customer success and marketing.


9:56 Why Execution is worth everything in sales success.


16:06 The pressures of being VC or PE backed.


20:02 How to identify the focus of an organization.


24:06 The best ideas are created in diverse groups of people.



Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150  Women B2B Thought Leaders You Should Follow in 2021


Janice helps companies around the world to reimagine revenue growth through customer experience and sales.


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