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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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May 23, 2022

In today's episode, my guest talks about her newly released book: 9 Ways to Develop Highly Effective Salespeople. This is based on research she did for her PhD that uncovered that most successful salespeople are self-directed learners.


No matter how big or small your personal desires may be, my next guest's sales process will teach you how to position yourself as the solution for others so you can get what you want. She is a sales and marketing professor at Bryant University and co-founder of RNMKRS. She loves to help people to grow and see their potential. Welcome to Scale Your Sales Podcast, Stefanie Boyer PhD.


0:00 Adopt self-directed learning to enhance your sales skills.


2:31 The best sales practice method is practising sales conversation.


6:30 How to train on unconscious bias.


10:36 Self-directed people are the higher performers.


14:45 The importance of investing in your people.


19:06 Why we need to ensure people are getting the training and support they need.


22:37 Following up on a conversation is essential.


26:07 How to quickly build rapport and show value.




Twitter: DrSBoyer


Soon to publish her book: 9 Ways to Develop Highly Effective Salespeople


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150  Women B2B Thought Leaders You Should Follow in 2021


Janice helps companies around the world to reimagine revenue growth through customer experience and sales.


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