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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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May 16, 2022

In this episode, my guest talks about how to scale your sales by leveraging the PVC Sales Method. He goes into detail about what each of them means. We also talk about the company's diverse representation being as high as 72%, what this means, and the importance of this in sales.


You're gonna love listening to my next guest, the CEO and founder of Vengreso; he spent 96 consecutive quarters in B2B sales leadership. In 2021, he earnt the number 1 spot of the top 10 most influential business leaders by "Beyond" magazine. He was selected as 1 of 20 sales influencers invited to appear in the documentary film: The Story of Sales. Mario Martinez Jr. is the host of the Modern-Selling podcast and co-founder of Vengreso.



00:00 - How the PVC Method Leverages Sales

06:00 - How to get leverage with the PVC Sales Methodology

11:00 - What to expect when assimilating to a larger organization

13:50 - The reason behind career decent

15:00 - Importance of the "intentional change" approach

17:45 - How to consciously bring diversity on a large organization

20:50 - What happens when you hire people of diverse background

23:11 - Importance of having a unique conversation starter - "The big fish in the wall"

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Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150  Women B2B Thought Leaders You Should Follow in 2021.


Janice helps companies around the world to reimagine revenue growth through customer experience and sales.


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