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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Apr 18, 2022

Today's guest talks about Side B. The title of her book is Side B: Remix your Leadership Style. In this episode, we go through the differences between Side A, the predominant leadership style, and Side B. These are the leadership traits that are really important not only now, but going forward. These are the leadership behaviours that are required, not only from our employees but also from our buyers and customers.

My next guest is a Leadership Coach, Author, Speaker and Music Enthusiast. She uses the power of music, both metaphorically and literally to transform the next generation of leaders in her workshops and corporate programs. I am interested to find out more. Welcome to Scale Your Sales Podcast Paul White.

5:12 Not everybody can feel empathy, authenticity and vulnerability. 


8:00 Being a sales leader is about being a leader with your customers. 


10:01 Why you need to balance your Side A and Side B. 


16:31 Perceive each human as a person and find out what their Side B is. 


21:18 Play good music to motivate and recharge to increase sales. 






Twitter: pswhite00


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150  Women B2B Thought Leaders You Should Follow in 2021


Janice helps companies around the world to reimagine revenue growth through customer experience and sales.


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