Preview Mode Links will not work in preview mode

Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

Please give the show a rating and review on iTunes? 😊 Ensure you subscribe for more expert insights and please do SHARE the LOVE.

Apr 11, 2022

In this episode, we talk about the challenges and changes emerging from executives who are now responsible for the entire customer life cycle, and my guest talks about the air gaps, failure points and the overall experience, spanning sales, marketing and service.

You have got to get and read the latest book by Stephen Diorio, Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth; it will change your perspective on modernising revenue generation systems


0:00 Evaluate your responsibilities to grow customer lifetime value. 


2:24 Why you need to lead the conversation at the ownership, board and CEO level. 


6:33 Moving in the direction of business model transformation. 


10:30 How selling has become more capital-intensive and data-driven. 


17:38 How the customer experience has changed over the past 50 years. 


24:42 Why you need to measure all conversations happening in your sales funnel. 






Twitter: Dioriostephen 


Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth published April 2022.


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150  Women B2B Thought Leaders You Should Follow in 2021


Janice helps companies around the world to reimagine revenue growth through customer experience and sales.


Book Janice to speak virtually at your next event






Scale Your Sales Podcast:


More on the blog