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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Mar 21, 2022

In this episode, my guest, Judy Frank, talks about her experience of being in tech sales over 30 years ago, and how the pandemic has changed our skills to the extent that we are better equipped for insightful and focused conversations, whether that be in the face to face, offline, or the online world.

0:00 Evolve your skillset for insightful conversations. 

2:14 Understand what works and what doesn’t in the world of virtual sales from the buyers’ perspective. 

5:18 Why 82% of buyers are saying they’re never going back to face-to-face. 

9:15 You have to be 100% focused on the buyer and customer experience. 

12:05 The number one strategy to enable buyers to buy is building rapport. 

17:33 Women in sales have become more represented over the past 40 years. 




Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

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