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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Feb 14, 2022

My next guest is a digital sales transformation expert and is often described as the bridge between application, technology and the sales team. With the length of the sales stack in the thousands of applications, he is in demand. Welcome to Scale Your Sales Podcast, Alexander Low.

0:00 Transform your CRM system to maximize success.

2:40 Salespeople must open their minds to different ways of selling.

4:02 Why adoption is the biggest challenge for CRM system success.

6:48 We scratch the surface of the capability of technology platforms.

13:14 The sales tech stack is following what the martech stack did in the last 10 years.

18:26 Why reward the seller for creating long-term customer value.

25:08 Understand what you want the customer to achieve and work backwards.




Twitter: alexander_low

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

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