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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jan 24, 2022

My next guest is a customer growth strategist. He also calls himself a ruckus maker and a customer advocate. He helps organizations eliminate customer challenges, and creates market-beating customer results, predictably, at scale, in any environment. Welcome to Scale Your Sales podcast, Jermaine Edwards.

0:00 Consume Information Effectively to Provide Insight and Enhance the Value Service. 

4:51 A platform is designed to connect other platforms and quickly create customer reports. 

6:42 Transparency is key to developing the customer and buyer relationship.  

8:30 The number one KPI to demonstrate on reports is the Impact Quotient looking at 7 areas of specific impact. 

12:51 Clients demand a higher expectation of value and impact. 

15:28 Key accounts is now a strategy rather than just a function. 

22:06 If we just opened up and asked, where else can we get the best possible talent? We will be surprised by the diverse outcomes.


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

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