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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jan 3, 2022

My next guest says in his LinkedIn profile: "I am a marketer with the soul of a sales guy. Musically inclined engineer, and data-driven storyteller." He is the award-winning author of Create Togetherness. Welcome to Scale Your Sales Podcast, Jeff Davis.

0:00 Why unified sales and marketing leverages sales effectiveness. 

03:09 Create Togetherness is about building a high performing revenue engine. 

06:42 How redundant tools slow down sales-marketing alignment. 

08:42 Look at your buyers as individuals, not a company. 

12:12 Why reach out to people early on in their buying journey. 

16:25 Align with marketing to effectively scale your sales. 

21:42 Why you should have a team of diverse perspectives. 

25:25 Why we need to fundamentally shift from information inequality.

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

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