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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Dec 13, 2021

My next guest helps salespeople use video to build relationships on video. She is the author of Look Me in the Eye, the founder of Selling on Video masterclass. She has a background as a professional actor, having appeared in over 50 commercials, films and tv shows, including HBO Sex and the City. Welcome to Scale Your Sales Podcast, Julie Hansen.

0:00 Develop relationships with an inviting virtual presence on camera. 

2:06 How the pandemic caused people to struggle when going on video. 

5:13 Why being on camera magnifies certain characteristics. 

8:32 Relationships aren’t built on logic but on emotion. 

12:08 Why you must bring more energy when being on camera. 

16:07 Being natural on camera doesn’t mean being comfortable. 

20:33 Why you must approach a sale in your own authentic way to be successful. 

24:51 How to effectively communicate with only 20% of your body.

Author of: Look Me In the Eye: Using Video to Build Relationships with Customers, Partners and Teams  


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of Top 100 Global Business Influencer 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining and growing their most valued customer relationships for long term value and partnership.  

Book Janice to speak virtually at your next event  

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