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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Nov 8, 2021

My next guest of Scale Your Sales Podcast is Andrea Waltz. She is the co-founder of Courage Crafters INC, co-author of the best-selling book Go For No, Andrea teaches people in virtually every business, and industry. The Book Go For No is about how to think, feel differently about failure rejection, the word No to help them achieve their goals and dreams. Welcome to Scale Your Sales Podcast Andrea Waltz

00:00 Overcome Fear of Rejection to Better Serve Customers. 

3:26 Sales is a Numbers Game, but Remember Customers are not, Don’t Treat them like Numbers. 

7:02 Andrea says, if you're not getting Rejected, you're not making enough Attempts Growing Business. 

9:58 Salespeople must Educate Customers and give them Opportunity to say No to Better Leverage Customer-Centric. 

14:31 Salespeople must Detach from Results to Focus on what can Control to Create Customer Success. 

16:46 Why Andrea says, being Specialized helps Speak the Language of Customers and their Problem.  

21:52 LinkedIn helps get Customers’ actual Stories, Voices, and Comments to Leverage Diversity. 

25:00 End  


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.

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