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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Oct 11, 2021

My next guest of Scale Your Sales Podcast is Gopalakrishna. He has over 20 years of global experience with startup scale-ups mid-market vendors, named one of the top 100 sales influencers to follow globally by Celsa sales is up. He describes himself as a humble human being committed to elevating B2B via experience and enabling B2B sales success. He is an advisor, an investor, an entrepreneur, a speaker an author, and a lifelong learner. Welcome to Scale Your Scales Podcast Gopalakrishna.

00:00 Why Salespeople Must be at the very Early Stage of their Buyers’ Journeys  

4:38 What happens when Salespeople Become part of the Buyer's Journey on the very Early of the Sales Cycle  

7:22 Why Kris says, Most of the Organizations do not have a true Platform that can enable Multiple Aspects such as Account-based Engagement at Scale  

12:43 Kris says, there is Empathy, Authority, and Credibility that Salespeople should align to Customer at a Multiple Levels to Leverage Sales  

18:08 Why Diversity should not only Demography, but also the Psychography  

22:12 Kris says, where is Diversity, when all the hiring Managers want the Homogeneity of their new Hires  

26:00 End 

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Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.

Book Janice to speak virtually at your next event https://janicebgordon.com

LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert

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