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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Oct 4, 2021

My next guest of Scale Your Sales Podcast is Brynne Tillman. She is a real star on LinkedIn. Brynne is CEO of Social Sales Link and LinkedIn whisperer, she has been in sales and sales training for three decades. She has a 100% focused on helping professionals convert their LinkedIn connections to sales conversations. Welcome to Scale Your Scales Podcast Brynne Tillman

00:00 Why Slow Down Your Outreach to Speed Up The Sales Outcome.

2:07 Social selling is about Building Relationships, providing Value and Insights, and Understanding the Sale will come when the Time is Right.

4:47 Salespeople must detach what a prospect is worth to them and attach to what value they can bring.

6:12 Don’t ask buyers questions, without doing research, giving information that you should already know destroys your reputation.

14:38 No Cold Calling, it's all about leveraging your existing network to re-engage with customers.

21:15 Online customers have longer to absorb the value you bring them.

23:26 LinkedIn helps leverage your network, connect with the right customers, and reduces the sales cycle.

29:00 End




Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.

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