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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #104: Marcus Cauchi – How Sales Management Reduces Customer Churn Rate 

#104: Marcus Cauchi – How Sales Management Reduces Customer Churn Rate 

Sep 27, 2021

My next guest of Scale Your Sales Podcast is Marcus Cauchi. He is a chairman board director and fractional chief revenue officer to technology scale-ups in the 10 to 50 million range, an author, and host of inquisitor podcast. Welcome to scale your sales podcast Marcus Cauchi

00:00 Sales Management Increases Customer Churn Rate

4:12 Why it's Essential to Improve your Investors’ Loyalty

7:29 No Sales Growth when Recruitment is Treated as a Numbers Game.

10:20 Coaching is the Superpower; the Problem is most Sales Managers don't know How to do it.

14:02 Why Ensure Salespeople are always Engaging with Customers.

17:26 50-60% of Sales Jobs will Disappear.

22:22 A Diverse Sales Teams give more Creative Solutions that Help Customers.

27:00 End

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Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

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