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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Sep 6, 2021

My next guest of Scale Your Sales Podcast is Jon Ferrara. He is a serial entrepreneur and noted speaker about social sales and marketing. He has re-imagined CRM by building Nimble, the simple CRM for office 365 and G suite, best known as the co-founder of Gold Software Corp, one of the early pioneers of Sierra CRM for small-medium businesses. Welcome to Scale Your Sales Podcast Jon Ferrara  

00:00 Why Education is Key for Companies to Stay Top of mind with Customers 

03:44 Why Jon says, Customers Don’t Buy Great Products, They Buy Better Versions of Themselves 

05:55 Service is the New Sales, don't just spew Knowledge, Companies need to Listen and Engage Customers to Serve them and Help them Grow  

11:57 Jon says, if you're not Managing your Network effectively, you Cannot Turn Contacts into Customers 

15:07 Why Nimble works in Building your own Personal CRM and Leverage AI to Grow your Business 

21:03 Follow up is Key to Business Success, if you don't Engage with Customers, you'll Never Find them again 

25:12 Jon says, Relationships aren't Business Cards or LinkedIn Connections, they are People you take Time to get to Know 

28:00 End 

Try Nimble use the code Jon40 to get 40% off for your first three months. 


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

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