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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Aug 30, 2021

My next guest of Scale Your Sales Podcast is Kate Bradley Chernis. She is co-founder, CEO of lately is the only social media management platform that creates content for you with the power of AI. Welcome to Scale Your Sales Podcast Kate Bradley Chernis  

00:00 Why leveraging AI with Human Elements to Engage with Customers 

3:30 Why Kate says, TV is for the Mindless and Radio is for the Imagination.   

8:18 Kate says, Consistency is what Rules in Marketing.  

10:18 How AI helps Improve your Social Media Content to Engage with Customers  

16:55 How to Create the right Conversation to Engage with your Sales Team  

21:10 Kate says, everything feels Canned and Robotic, because we Missed Human Connection.  

25:20 Companies need to Add Human Elements into the AI to Improve the Conversation with Customers  

29:00 End 


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

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