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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Aug 2, 2021

My next guest of Scale Your Sales Podcast is Jennifer Hicks. She originally began her career looking after the crown jewels at the Tower of London. After a career shift, she moved into sales, discovered a passion for coaching. She has been working for a number of SaaS technologies, coaching and scaling the SDR teams to success. Welcome to Scale Your Sales Podcast Jennifer Hicks 

00:00 What Happens When Companies Do Not Have a Customer-centric Focus? 

2:15 Why Jennifer says, Companies in B2B industry can learn from a lot from B2C?  

3:40 Learn how Gearset, keeps their ear to the ground for customers’ feedback. 

6:49 Why Leverage non-traditional platforms to engage with Customers. 

10:07 Build up Trust with Customer by having a Conversation as a Human Being level. 

15:06 Coaching your Team Not just about being Successful at the company now, but for their Future career  success. 

18:02 What are the Varying Perspective That You Can Bring to an Organization through Diversity? 

24:00 End  


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

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