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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jun 14, 2021

My next guest of Scale Your Sales Podcast is Geoff Burch. He is a rip-roaring keynote speaker, author of six books, and TV presenter. He has been described by the press as the alternative business Guru and is one of the winners of the business communicator of the year award, also voted as one of the world's top 10 business motivational speakers. Welcome to Scale Your Sales Podcast Geoff Burch   

00:00 Why Customers Must Be the Heart of Business 

03:06 Talking about Geoff’s book - The Way of the Dog story, the character Derek Stubbins 

9:34 Geoff likes that Smaller Businesses Working at 1% can easily Get A Hundred Percent Improvement.  

16:08 Why Geoff Says, People sometimes Gets Stuck in Their Heads. 

20.01 Finding and Keeping Customers is the Only Activity that can Generate Revenue. 

22:54 Companies Should be Aware of their Own Business to Offer the Best Service for the Customers 

25:31 There are Skills that Salespeople could Acquire to be More Persuasive towards the Customers  

29:19 The Whole Business Need to be Sales Aware, Otherwise, They could Make False Promises 

33:00 End  



Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.   

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