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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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May 10, 2021

My next guest of Scale Your Sales Podcast is Cofounder and Chief Idea Guy of Growth Engine, a 20-year old innovation agency based in Westport, America. He has adapted a wide variety of creative thinking techniques to improve the selling experience and ultimately the success rates. He has personally led over 1,000 ideation and sales training sessions. He is also the author of three seminal works in the field of creative thinking including Idea Stormers, and 21 Days to a Big Idea. Welcome to Bryan Mattimore.

00:00 How Creative Thinking Techniques Improve The Sales Experience 

01:20 How creative techniques help to improve the chances of making a sale.

03:54 Why Bryan's creative techniques come from growing up in an entrepreneurial family.

06:20 First, create a collage that represents what you are selling and then creates one with the customer's needs.

08:00 Discover Bryan gives us a language technique.

09:57 Discover what Bryan means, language creates empathy, identification, and relationships.

11:12 Why are clients part of the creative process?

13:54 Why during the pandemic we saw a pullback in creativity?

16:28 Why and how data help the sales?

19:22 There are two types of research: general research and trend research.

21:22 When you go in with a unique idea you are unique.

22:33 Bryan would take his kindle on a Desert Island, find out who is Bryan’s hero and why?

24:30 End