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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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May 3, 2021

My next guest on Scale Your Sales podcast has helped Fortune 500 clients as a global sales executive for 20+ years. She is Chief Learning Officer with Sistas In Sales, which empowers women of colour across the sales sector. She prides herself on changing mindsets as well as inspiring others into action. Author of What is in the C.A.R.D.S.?: 5 Post-Pandemic Sales Strategies. Welcome to Cherilynn Castleman.

00:00 Collaboration Building Relationships and Finding Hidden Solutions with the Client.

01:31 Why you need to connect with people who are different from you.

06:17 Treat everyone as you want your family to treat you and they will treat you that way.

07:47 Empathic listening is truly listening to people, this is the most important thing you can do.

09:52 More about Cherilynn’s book called “What is in the C.A.R.D.S.? 5 Post-Pandemic Sales Strategies“

15:47 Discover what are the four questions Cherilynn encourages people to ask?

19:25 Think about what your superpower is and leverage that with your vulnerability.

21:06 Find out why Cherilynn’s shero is Ursula Burns?

24:49 End