May 3, 2021
My next guest on Scale Your Sales podcast has helped Fortune 500 clients as a global sales executive for 20+ years. She is Chief Learning Officer with Sistas In Sales, which empowers women of colour across the sales sector. She prides herself on changing mindsets as well as inspiring others into action. Author of What is in the C.A.R.D.S.?: 5 Post-Pandemic Sales Strategies. Welcome to Cherilynn Castleman.
00:00 Collaboration Building Relationships and Finding Hidden Solutions with the Client.
01:31 Why you need to connect with people who are different from you.
06:17 Treat everyone as you want your family to treat you and they will treat you that way.
07:47 Empathic listening is truly listening to people, this is the most important thing you can do.
09:52 More about Cherilynn’s book called “What is in the C.A.R.D.S.? 5 Post-Pandemic Sales Strategies“
15:47 Discover what are the four questions Cherilynn encourages people to ask?
19:25 Think about what your superpower is and leverage that with your vulnerability.
21:06 Find out why Cherilynn’s shero is Ursula Burns?