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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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  2. #081: Lenwood Ross - Turn Your Social Media Activities into Sales Without Selling on Social Media

#081: Lenwood Ross - Turn Your Social Media Activities into Sales Without Selling on Social Media

Apr 19, 2021

My next guest on Scale Your Sales Podcast is an attorney and family game night aficionado; turned entrepreneur, founder, digital transformation expert, coach, and CEO. He trains sellers to accelerate pipeline with meaningful virtual conversations using social media. He focuses on helping professionals overcome the barriers to successful virtual selling. As well as helping enterprises with more than 50 sales and marketing professionals, manage global sales transformation at scale. 

00:00 Turn Your Social Media Activities into Sales Without Selling on Social Media.

01:15 Why focus on social selling and virtual training during the pandemic.

03:34 More about virtual training, retention, interaction and learning in the job.

06:15 Why experiences help people to know what is expected of them in a given context.

09:53 Never forget that sales have two sides: Technology and People.

15:05 Why creating the right first impression on social media is critical?

23:26 Why we need more diversity in our leaders?

27:56 Why Lenwood would take his iPhone on his Desert Island?

29:44 End

https://twitter.com/lenwood_ross

https://www.linkedin.com/in/lenwoodmross

https://www.accelery.com