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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Apr 26, 2021

My next guest of Scale Your Sales Podcast says, in a world of empty suits, he is leading a revolution of authenticity, integrity, and substance in the sales profession. He is the author of the Best Selling Book, Selling From the Heart and the Co-Host of the Selling From the Heart Podcast. Welcome to Scale Your Sales Podcast Larry Levine. 

00:00 Why Authenticity is a Lifestyle and Is Not a Life Switch.

04:09 Why Larry is helping businesses adapt to the pandemic, working on mindset, heart set and skill set.

06:51 Why not many people can truly engage in a normal conversation that transitions to a sale conversation?

11:15 Hear why authenticity is a lifestyle, it's not a life switch.

13:55 More about Larry's book: Selling from the Heart, and the phrase “empty suits”.

16:45 Why Larry's advice is “care about things that you really care about”.

20:27 why asking the question: we've identified a problem; what have we done internally to discover it?

23:58 Why Larry encourages everybody to think about what’s your relationship looks like.

27:41 End