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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Mar 20, 2021

My next guest is Amy Franko, her sales career at IBM and Lenovo, and continued when she took the leap into entrepreneurship, starting her sales training firm. She is a LinkedIn Top Sales Voice. Not only am I jealous I am a fan of Amy Franko.

00:00 Why Your Energy is Important in the Sales Process.

01:28 With the pandemic, it is necessary to adapt to virtual.

04:33 Why maintaining your positivity and energy are important in the sales process.

05:56 Amy’s book: The Modern Seller, and the entrepreneurial idea behind this book.

09:51 Why as an entrepreneur, the company's growth is based on your ability to build customer relationships.

11:44 Why there is more awareness, more action, and more pressure to get women into a Sales Career.

13:23 Why take the time to focus on the 20% of clients that represents your current budget.

16:00 Why you need to get out into your community to succeed.

17:40 More about the World Association of Girl Guides and Scouts.

21:43 End The Modern Seller