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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Mar 6, 2021

My next guest of Scale Your Sales Podcast is Blaire G Hervey, a Business + Career Coach and Sales Enablement Leader at Amazon Web Services. She’s an inspirational Maverick, making her mark with start-ups + tech giants experiencing rapid growth. Her true passion lies in innovating for women of colour, helping them to navigate the complexities of corporates and to become change agents in their communities. 

00:00 Why sales organisations need to change and hire more people of colour.

01:26 More about Amazon Web services

02:35 How can we lift women of colour up and give them an opportunity to grow?

03:56 Why it’s really important to have a support system for women of colour.

06:35 Diversity is natural, we are all different, we all exist.

08:40 Why organisation need to create employee resource/support/affinity groups.

13:20 Why Blaire opening the doors for these other gritty people who have non-conventional background.

16:09 You need to know the people you are going to serve in order to know what to serve them.

16:55 To enable buyers to buy, take a moment to hear what they have to say and answer the questions.

20:11 Blaire shero is Stacy Abrams, find out why?

22:09 End