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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Feb 13, 2021

My next guest on Scale Your Sales Podcast Show is Tripp Braden, an executive coach who works with clients on their go-to-market strategies leveraging their teams' strengths to create a unique position in the market.

We talk about business growth, building teams and emotional intelligence, sales and diversity.

00:00 Selling is a team sport.

01:05 More about building diverse supplier networks.

02:01 In times of COVID we need to provide leadership initiatives.

04:40 Why Government and education have a role to play in business?

06:13 How diversity offers a true benefit to organizations?

08:23 How do we incorporate customers into the discussion?

09:30 B2B sales are a team sport.

11:09 Tripp Braden comes from a world where everything is about whatever you kill, you get.

12:45 How do we change the inherent structures that limit us?

15:02 Emotional intelligence is an essential element to cope with this pandemic.

19:54 Why employers must get their teams involved in employee advocacy?

23:00 Tripp’s hero is Marc Benioff, find out why?

25:38 End