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Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, No 8. of 42 Best Podcast For Every Sales Professional 2020. Dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

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Jan 16, 2021

My next guest is Sonia Dumas, the founder of the Unstoppable Sales Community, she is the Payday Conversations Expert on the Sales Expert Channel She helps small business leaders grow their business to maximum capacity.

00:00 Sellers that best educate their buyers will win more buyers.

02:09 The pandemic has reset expectations that customer success is a critical factor towards conversions and retention.

03:19 Time is money, every dime count.

05:05 What practical strategy could you offer that has enabled buyers to buy?

05:47 The best things businesses small, medium, large can do is educate people about your service.

06:42 Payday conversation: sales strategy with 3 things: confidence, curiosity, and conversion.

10:15 Woman in business: diversity has improved.

15:20 We live in a time where it is easy to create a business.

16:15 You don’t need hundreds and thousands of clients.

17:03 Start by changing a small niche and not think about changing the world.

18:14 COVID is a window of time where you can build you company.

20:02 Make sure you’re dealing with your emotional stuff because it’s going to get projected on your business.

20:35 The shero of Sonia would be Maya Angelou and here is why.

End 22:55